The employees of Bicycle Center are guided by the following set of values. We believe that by adhering to these values in everything we do, we create long-term benefits for our customers, our employees and our community.

We believe in delivering superior quality.

• Our products and service will be best in class.
• We deliver excellent customer service but realize there is always room for improvement.
• The only constant is change - and we are ready and willing to respond to change in whatever form it appears.

We believe in exceeding our customers' expectations.

• We respect our customers, listen to their requests and understand their expectations.
• Our goal is to deliver an unparalleled customer experience, from telephone inquiries to personalized sales and follow up service.

We believe that integrity is the foundation of everything we do.

• We treat every customer with the same level of courtesy, regardless of their cycling ability or financial status.
• We are respectful of company resources.
• We act with honesty and fairness in all aspects of our work.

We recognize the importance of our organization and its people.

• We treat one another with respect and take pride in each other's contributions.
• We acknowledge that continued success depends upon teamwork and open lines of communication in an environment of trust.